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The Mall Pall: Have America's Biggest Shopping Centers Lost Their Allure?
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**************************************************************** The Mall Pall: Have America's Biggest Shopping Centers Lost Their Allure? http://beyond.knowledgeatwharton.com/index.cfm?fa=viewfeature&id=2111 While shopping malls once epitomized America's consumer society, new Wharton research suggests that these days, shoppers find the mall environment predictable and uninspiring, plus it's hard to park and there aren't enough restaurants. The research, conducted by Wharton's Jay H. Baker Retailing Initiative and The Verde Group, offers mall developers some suggestions on how they can respond to consumer complaints -- without spending a lot of money.
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